Metsä Board’s Mika Joukio shares his thoughts on sustainable packaging, package design trends and the impact of COVID-19 on the industry.
April 1, 2021
Flexible Packaging spoke with Mika Joukio, CEO of Metsä Board, to share his thoughts on sustainable packaging, package design trends and the impact of COVID-19 on the industry.
There were many variables that affected how packaging lines were run — even the suppliers who have customers in consumer packaged goods companies (CPGs) felt the changes.
Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.