Cpg brands - Articles - Page 7 | Packaging Strategies

The Packing Strategies + P&G Interview

February 16, 2022

We talk with Corey Brugh, Sr. Brand Manager, at P&G about Dawn EZ Squeez

New Packages: Package of the Month

Proprietary Squeeze Bottles Inspired by Chef Tools

February 15, 2022

A new single-origin olive oil brand — Graza — recently launched two products: Sizzle and Drizzle.

Roses are Red, Violets are Blue, Write a Love Note on Tyson Nuggets to Express Your 'I Love You'

February 14, 2022

Tyson Nuggets of Love are back; turn chicken nuggets into delicious love notes and enter for a chance to win a limited-edition Sauce Stylus

Brand Packaging

Old World Brand Gets New Package Design

Biondo Group gives B&G Foods sauce brand refreshing contemporary design with heritage focus.

Kristin Joker

February 7, 2022

Biondo Group modernized the popular Italian-American brand of sauces with a bright, simple architecture that separates the line from competitors on-shelf and online while also expressing Victoria's unique story.

Are We Losing Technical Expertise?

Heidi Graham

January 28, 2022

Packaging requires a delicate balance between technical engineering and creative design.

Lay's Celebrates Football Fandom with Golden Grounds: A First-Of-Its-Kind Lineup of NFL-Inspired Chips

January 13, 2022

Frito-Lay leverages long legacy of farming - and 100% sustainably-sourced potatoes - to deliver the same great taste of Lay's grown in fields mixed with NFL soil

Dawn Introduces Upside-Down Dish Soap with Self-Sealing Valve

January 13, 2022

Inverted bottle, no-flip cap and self-sealing valve allow for easy one-handed use of every last drop of soap.

PIXI_Beauty_Hello_Kitty_Collection (1).jpg

Pixi + Hello Kitty Announce Collaboration

January 12, 2022

Pixi Beauty celebrates the launch of a limited-edition collection created together with fellow British-born global icon, Hello Kitty.

Next Generation of Carnation Breakfast Essentials in Tetra Pak Cartons

January 12, 2022

With new packaging designed by Chase Design Group.

Tic Tac Launches New Limited-Edition Packaging Featuring Positive Messages

January 11, 2022

To further spark positivity, Tic Tac also hosts "Share the refreshMINT" sweepstakes and debuts new Tic Tac Messenger with augmented reality experience.