Despite the explosive growth of the 'water enhancer' category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages. DreamPak is betting that its liquid technology can quickly change that.
Pepsi and iconic PepsiCo family brand, Cracker Jack, are calling on fans to sing "Take Me Out to the Ball Game" with #PepsiSingToScore to get their hands on Pepsi x Cracker Jack.