As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.
This latest offering packs a powerful mix of smooth, quality coffee, focus-boosting caffeine plus B-vitamins, ginseng and guarana into a single can to give you an extra kick when you need it most.
Company will have a team of experts on-site to showcase innovative equipment additions such as the Tetra Pak A1 1100 Filling Machine and the new Tetra Pak Direct UHT (Ultra-High Temperature) unit.
As we see consumer preference grow for high-protein products, Direct UHT (ultra-high temperature) becomes the stand-out processing method for its gentler treatment of protein-rich formulations, alongside other benefits.
The aluminum coffee pod addresses the environmental crisis caused by the 40 million plastic coffee pods that end up in landfills and oceans every day, offering a more eco-friendly and high-quality alternative.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
The retrofit contracts, won with large Consumer Packaged Goods (CPG) companies, have since led to cooperations with packaging machinery manufacturers, including Volpak, Mespack and RA Jones.
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