Bemis Company Inc. is the winner of this year’s prestigious FPA Highest Achievement Award for their Molson Coors 12-Pack Cooler Bag. The bag also won two Gold Awards for Expanding the Use of Flexible Packaging and Printing & Shelf Impact, and a Silver Award for Packaging Excellence. The Cooler Bag creates a fresh take on the ubiquitous beer carton.
Personalization is a growing packaging trend which shouldn't be missed by emerging brands. Here are three ways you can get much closer to your consumer and build trust.
With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.
The new resource, offered by Can Manufacturers Institute and National Association of Convenience Stores, offers tips for improving current practices, how to communicate the program goals to staff and customers, and a checklist to help retailers reduce contamination in their recycling bins.
Tidal Rum, a new rum that just launched in the U.K., was produced by Jersey-based Shorts Boy Distillery. The product is made by the extreme tides of the Channel Isles that allow the short seaweed tendrils to flourish.
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