Your company’s brand identity is everything visual about your brand. Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.
Pennington Distilling Co. sought to rebrand its popular product and create an entirely new bottle that would attract attention on store shelves, all without disrupting manufacturing production.
The Nielsen Design Impact Award identifies the most impactful redesigns over the last two years. Brands and design agencies can submit their redesigns for consideration, with a deadline of January 31, 2019.
The high-end vodka line meant packaging adjustments to a heavy-duty bottle with a premium look, so Five Wives turned to Berlin Packaging's Studio One Eleven design team for answers.
Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Here is the latest on how digital is influencing packaging aesthetics.
While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.
Cincinnati-based Braxton Brewing Co. reshapes the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water, only 100 calories and two grams of carbs.
Liviko Group wanted to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding. The brand turned to Appartement 103 for the design.
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