The availability of colored post-consumer recycled (PCR) plastic for the production of Berry Bramlage’s popular Empress Light jar means that personal care manufacturers have even more opportunities to adopt brand-enhancing packaging with a strong sustainability profile.
Amcor recently launched a “Choose Plastic” campaign with a goal of educating consumers, customers and other stakeholders on the benefits of plastic packaging. The multi-pronged initiative, which includes a new web page, an informative brochure and other materials to tell the PET story.
A program designed to expand market demand for recycled plastics has generated almost 26 million pounds of new demand for post-consumer resin (PCR), more than tripling the amount generated in the first year.
Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.
According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.