KitKat, one of the world's most popular confectionery products, recently introduced recyclable paper packaging as a pilot test for the brand.
February 10, 2023
Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.
Chief Halloween Officer Tim LeBel talks Halloween sweets, sales.
October 27, 2022
Tim LeBel, chief Halloween officer, recently spoke to Candy Industry about the partnership, the inspiration behind some of its spooky sweets, and what Mars Wrigley expects for the holiday.