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Home » Topics » New Packages Stories

New Packages Stories
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Bistro-Inspired Identity and Package Design for Birds Eye Inspirations

Bistro-Inspired Identity and Package Design for Birds Eye Frozen Foods

January 10, 2018

Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The new design uses mouth-watering images of food on front of pack. 


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The Gluten Free Bar Expands Product Lineup With Grab-And-Go Bites

The Gluten Free Bar Expands Product Lineup With Grab-And-Go Bites

January 8, 2018

The Gluten Free Bar (GFB), a leading brand for fun and flavorful gluten-free snacks, is paving the way in the growing gluten-free "cluster" category with its new line of GFB Bites, available in six different flavors.


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Tea Bag Sachets Are Final Piece in Tea Line Rebranding

Tea Bag Sachets Are Final Piece in Tea Line Rebranding

January 5, 2018

Art of Tea recently launched its fresh line of individually wrapped Eco Pyramid Teabag sachets, completing the company's rebranding efforts. The sachets, which are available in both bulk cases and retail-ready packaging, now feature the same striking patterns as the company's Artisan Tea Tins and Glass Canisters. 


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Rediscovering the Genius Bakery Line with Fresh Design

Rediscovering the Genius Bakery Line with Fresh Design

January 4, 2018

Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. This reasserts the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the U.K. and U.S. 


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Wholly Guacamole Launches Dips & Spreads in Resealable Containers

Wholly Guacamole Launches Dips & Spreads in Resealable Containers

January 2, 2018

The makers of the Wholly Guacamole Brand, America's No. 1 selling refrigerated guacamole, has launched of Wholly Simply Avocado dips and spreads, a new line of pure, wholesome avocado dips and spreads. 


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Angolan Beer Launches with Design Founded from Local Way of Life

Angolan Beer Launches with Design Founded from Local Way of Life

December 29, 2017

Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.


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Vanity Fair Napkins Aims to Knock the Brand Off Its Pedestal

Vanity Fair Napkins Aims to Knock the Brand Off Its Pedestal

December 27, 2017

With its elegant, shell-embossed design and sophisticated image carefully cultivated for almost 60 years, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now, parent company Georgia-Pacific wants consumers to know that Vanity Fair napkins can be part of their everyday lives.


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Meat and art combine in new jerky packaging

Meat and art combine in new jerky packaging

December 26, 2017

Startup meat snacks brand The Curators has launched in the U.K. with a new brand identity designed by B&B studio. The Curators jerky delivers bold flavor profiles inspired by chefs and world food trends.

 


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Harmless Harvest coconut water brings joy with holiday packaging

Harmless Harvest coconut water brings joy with holiday packaging

December 22, 2017

Harmless Harvest, an organic coconut water producer, has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag. These shareable case packs are also perfect to stock up for holiday events.


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Skratch Labs unveils function first packaging design

Skratch Labs unveils function first packaging design

December 20, 2017

Skratch Labs, a functional food and beverage brand, has redesigned and renamed its entire product line to create a more enjoyable shopping experience for consumers and to help them easily understand how to care for themselves and hydrate, fuel and build their bodies. 


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