Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. The brand rescues as much of the apples and bananas that are thrown away due to being an unusual or ‘ugly’ shape as possible and transforms it into fruit jerky and banana bars.
Ferrero U.S.A, Inc. has launched Kinder Joy, a unique two-in-one product that offers a delicious treat with an added little surprise. A plastic egg-shaped package is comprised of two separately sealed halves: One half contains a delicious treat made of two soft cream layers; the second half contains a toy to assemble and play with.
Good Foods, makers of the America's favorite Tableside guacamole, announces that its new line of refrigerated salad dressings are now available nationwide. There are six varieties: Asian Ginger, Beet Balsamic, Apple Thyme, Avocado Ranch, Blue Cheese and Classic Caesar.
Chobani launches a new look on its packaging, featuring a less-bright white with watercolor paintings of fruits rather than photographs; the words "Greek yogurt" will appear smaller as the company aims to move beyond yogurt.
Monoprix, a major city center retailer in France and pioneer in upscale to-go food, has teamed up with Brandimage to launch its new sleek and simple Food To Go line for busy consumers on the go.
Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API. The bourbon publicizes itself with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials and any whiskey drinkers who don’t take themselves too seriously.
Fifty50 Foods reveals new packaging prominently featuring its brand slogan "Eat Well, Feel Good" to underscore the company's commitment to helping consumers benefit from a low-glycemic diet. The company will also continue its 26-year legacy of donating half of its profits to diabetes research.
Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the U.K. with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the U.K. and shoppers look for guilt-free snacking alternatives.
Bonding and creating memories with family and friends over ice cream is a tradition that motivates the Lindner family, owners of the United Dairy Farmers Stores and Homemade Brand Ice Cream. With competition growing from national and regional competitors, UDF reached out to San Francisco-based Perspective: Branding to harness the unique emotion of the brand’s story.
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