New Packages Stories

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Tree Top has launched its apple sauce in clear, see-through pouches. The new line-up includes six healthy, on-the-go fruit pouches. This is the first transparent pouch in the apple sauce category. 

Smart & Final Stores Inc.—the neighborhood warehouse grocery store—selected packaging design agency Voicebox Creative to refresh the look of its signature First Street private label brand, which makes up over 75 percent of Smart & Final’s private label sales.

Minnesota-based Premium Waters is rolling out distribution of a 700 mL package size of Water Joe, a caffeinated bottled water. The product is premium purified water infused with caffeine and has no artificial sweeteners, flavors, colors, sugar, sodium or calories. 

Batch Organics has been brought to life through a new name, logo, color palette, brand typography, visual identity and tone of voice. Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’.

The Skidmore Studio designs for Eastern Market Brewing Co. gave beer drinkers a reason to spend a little more time with the brand outside the taproom. 

daRosario Organics, the nation's only producer of 100% USDA certified organic truffle products, will debut a new line of single-serve packaging, the first in market for wholesale and retail food service distribution. Products will include individual packets of certified organic white and black truffle oil, white truffle acacia honey, white and black truffle mayonnaise, white and black truffle vegannaise, and extra virgin olive oil. 

Eklo Water, based in Rio de Janeiro, has partnered with Crown Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a subsidiary of Crown Holdings, Inc. to introduce the first flavored water to be packed in aluminum beverage cans to the Brazilian market.

KMS targets a new generation of urban and trend-setting professional stylists with this new hair care range. Inspired by styles spotted in urban fashion districts around the world, from street style to runways, the brand sets style at the heart of its philosophy.

Diamond of California, the century-old producer of “Made for Homemade” recipe nuts, has launched a brand new product logo and package design. The brand is now showcasing a fresh, modern look, featuring its recipe nuts in a bold red packaging adorned with captivating facts about the history of the company, origins of its family-owned nut farms and classic recipes for homemade meals. 

Ballantine’s makes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation.