New Packages Stories

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Soaper Duper, a new clean and green bath and body range, has launched in the U.K. with environmentally friendly packaging by B&B studio.

A redesign of Booths’ wine by creative and strategic branding partnership Smith&+Village contributed to an increase in sales of 4.3%.

Peace Tree Brewing Company was founded in a former Nash Rambler car dealership. The craft brewery went through a redesign of its four flagship craft brews as well as several seasonal varieties.

The new identity, by B&B studio, is based around the strategic positioning of "the best food always looks a bit Higgidy" and celebrates the hand-finished nature of Higgidy’s much loved pies and quiches. 

As the “milk label” battle continues against manufacturers who are using the “milk” name, fairlife is announcing a new design to better communicate that fairlife ultra-filtered milk is real, dairy milk. 

J.R. Watkins staple gourmet spices packed in value-size, vintage tins for optimal freshness. 

Mike's founder Michael Kurtz turned to Chase Design Group to elevate the packaging and carve out an identity for a new player in the condiment category. 

The new designs for the company’s decorative paint range, inspired by the Irish landscape, use the tagline "Infinite color from Ireland."

Bulleit asked ButterflyCannon to create a new outer pack that would look disruptive on shelf while still in keeping with the brand’s straight-talking and authentic character. 

A new brand identity and packaging for SoHo Global Health’s Fitkom Vitamin Gummy brand in Indonesia was created by Anthem global creative agency.