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Home » Topics » Featured on Home Page

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Kitu Life
Brand Packaging: Beverage Branding

Less Is More in Beverage Branding

RTD brands use minimal design for maximum impact.
Kristin Joker
March 16, 2020

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging. 


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New Packaging for Paleo and Gluten-Free Baked Goods

New Packaging for Paleo and Gluten-Free Baked Goods

March 16, 2020

Base Culture is launching all-new, refreshed packaging this spring, but will also reduce the sugar in their popular Almond Butter Brownies and Cashew Butter Blondies by 40% to 15 grams. 


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Power Four Curves on a Single Motor with Dorner’s New Sanitary Conveyor

Power Four Curves on a Single Motor with Dorner’s New Sanitary Conveyor

March 13, 2020

Dorner’s new AquaGard 7350 V2 Curve Conveyor chain features a center bearing to eliminate friction, carry a heavier load and allow four curves to be driven by a single motor.


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Berry Global Introduces Oval Tube Assembled in the United States

Berry Global Introduces Oval Tube Assembled in the United States

March 12, 2020

The tube is extruded, formed and decorated at its Easthampton, Massachusetts facility.


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Big Excitement for Skittles Launch

Big Excitement for Skittles Launch

March 11, 2020

Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.


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Printing: Brand Colors

Digital Innovations Signal Bright Future For Color

Digital innovations signal bright future for packaging color consistency, no matter which printing process is used.
March 10, 2020

The power of color is well known, and brand owners use color to engage with customers in many ways. Indeed, research shows that up to 85 per cent of customers’ first impression is based on color alone, and color increases brand recognition by up to 80 percent.


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Festo Launches Next-Generation Remote I/O System

Festo Launches Next-Generation Remote I/O System

March 10, 2020

Festo's new remote I/O system CPX-AP-I, which improves the performance of mixed valve terminals and I/O systems, is compatible with most communication protocols, including EtherNet/IP, PROFINET and EtherCAT. 


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All-Paper Blister Packaging for Sustainability

All-Paper Blister Packaging for Sustainability

March 9, 2020

The Alloyd Division of Sonoco has introduced its first, all-paper retail blister package. 


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Global Redesign Focuses on Authentically Inspired Snacks

Global Redesign Focuses on Authentically Inspired Snacks

March 6, 2020

Off the Eaten Path is targeted to women ages 40-50, who take on new experiences with honesty, enthusiasm and authenticity. It was a collaboration between internal Pepsico Design team at Frito Lay and creative agency, Chase Design Group. 


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New Real Touch Tactile Packaging for High-Impact Shelf Differentiation

New Real Touch Tactile Packaging for High-Impact Shelf Differentiation

March 2, 2020

Flair Flexible Packaging is introducing its latest Real Touch innovation, a tactile packaging solution for high-impact shelf differentiation. Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs. 


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