Brand Packaging

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The Rembrandt rebrand introduces a sophisticated new visual direction inspired by classic Dutch artistry, featuring moody lighting, rustic textures, and charcuterie-forward merchandising imagery designed to elevate shelf presence and inspire premium entertaining occasions.

Having rolled out nationwide in May 2026, the updated design brings a modern, vibrant expression to NEWTONS packaging while continuing to spotlight the fig cookie bar that generations of fans know and love.

Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector's cans celebrating the brewer's renewed partnership with the German Football Association (DFB).

Bob's Red Mill's refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans.

The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.

Packaging refresh is designed to make the unwrapping experience more playful and engaging.

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

The design leans into a darker, more refined visual world with strong iconography, roses, contrast, and a commanding central figure that reflects confidence, power and presence.

The brand is expanding its premium lineup with new filled bars highlighting its commitment to sustainable and luxurious European-style confections, it says.

Inspired by the team spirit at the heart of the game, the lineup celebrates the entire pack – from the players on the pitch to the fans cheering them on.