Brand Packaging

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The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.

iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.

Opportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets.

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

New wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani.

Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.

With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.

One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.

The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.