Founders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.
With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
The new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.
This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.
Poppin Candy contacted Smurfit Westrock via website inquiry and explained their need for bespoke printed postal boxes that would take their brand to the next level.
Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.
As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.
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