Brand Packaging

RSS

In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching. 

The repackage is designed to enhance the brand’s retail presence, the updated packaging reflects NATPAT's commitment to sustainability while also offering customers a fun and functional experience.

This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.

Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.

Since its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.

The NYC restaurant collaborated with the brand on special branded packaging.

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.

Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.