Blue Bunny launches a new ice cream line: Load'd Sundaes. The new treat offers ice cream lovers an out-of-home ice cream sundae experience right from their freezer with individually packaged 8.5-oz. cups.
It’s official. You launched that brilliant brand that you were dreaming about on lunch breaks. You bought the company domain, wrote a clever slogan and even built a solid business model. Now it’s time to focus on gaining traction with your target audience and creating your online presence. That means designing a website with brand consistency.
The AmeriStar Package Awards Competition honors the best packages of the year in multiple categories. Enter your team’s most creative packaging solution for the opportunity to win global recognition in packaging.
We are a nation of snackers. Snacks take the place of meals. Snacking takes place anytime and anywhere. And most Americans say any food can be a snack. Meals have generally been defined by time, cultural traditions, the appropriate setting and representation from the various food groups. Now, meals are often created from a collection of snacks. We snack to fuel up. We snack to satisfy a craving. We snack because we are bored or stressed. And of course, we snack because we are busy multi-tasking and often on the move to something more interesting.
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by drinks specialist design company Denomination. The agency celebrated the Bristol Method Dry style through the packaging to tell the story behind the gin, communicate the authenticity and heritage of the product, and provide standout in a saturated market.
Design agency Denomination won six categories—as well as the overall Supreme Champion for the second year running at Drinks International Wine Design 2018 awards. The agency won 11 of 21 medals awarded.
According to Georgia-Pacific, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now the parent company wants consumers to know that Vanity Fair napkins can be part of their everyday lives.
Flexible Technologies announces a rebrand to Kala Packaging. The new branding conveys a fresh sense of collaboration within supply chain intended to invoke actionable change in the way labels and packaging are created and purchased.
To date, mass-produced jerky brands referencing strong American traditions of cowboys and cattle have dominated the category, and even new challenger entrants have aligned with cliches of masculinity.
The world’s most prominent products are recognized by their brand colors, and according to Kissmetrics, 85 percent of people say color is the primary reason they buy a certain product. Therefore, it’s important for brands to define their colors and maintain quality on a global scale. But for designers, communicating and defining color isn’t easy. In fact, the journey from the original product color that starts in design often gets lost or altered en route to production.
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