Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Nature’s Path, North America’s largest independent organic breakfast and snack food brand, introduces a bold and bright new look for its main line and its EnviroKidz line. The new look reinforces the company's commitment to transforming the world one cereal box at a time.
After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.
Curiosity may have killed the cat. But it’s doing the exact opposite for some of today’s most successful food and beverage brands. Curiosity is creating new stories and companies that speak to millennials’ desire to know more about the products they buy. Providing information and building engagement is what brings in millennials and holds their attention. More than other generations, knowledge-hungry millennials feel their moral compass activated when they make purchases.
Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario, Can. is refreshing its packaging with a bold new look. To help create the look, it called upon Saxco Canada, worldwide packaging specialists for the wine, spirits, beer and food industries.
At the upcoming 2018 Color Conference, attendees will have many opportunities to learn from, and about platinum sponsor GMG. GMG Americas, the U.S.-based office of GMG, headquartered in Germany, and the leading developer and supplier of high-end color management software solutions, will offer two presentations about significant color issues, as well as a presentation and literature table providing an overview of the company's extensive color management solutions.
The market for dairy and dairy alternative beverages will reach a projected $28 billion by 2021, according to market research firm Packaged Facts. Spurring the segment’s growth will be plant-based dairy alternatives, which are expected to come to represent 40% of the combined total of dairy and dairy alternative beverages, up from 25% in 2016.
Esko, a leading global supplier of integrated solutions for the packaging, labels, sign and display industries, has launched the Kongsberg C66, a digital finishing table designed for short run production of corrugated applications.
In the world of packaging it is sometimes complicated to achieve something that looks simple, minimalist and elegant. The paperboard carton for Jimmy Choo’s L’EAU is a clear example of this. Its color is pale pink apart from the brand, the name of the contents and the fact that it is an eau de toilette.
The creation of 3D printers has led to many exciting innovations in a huge variety of fields, from printed prosthetics to car parts. The technology offers a lot of interesting opportunities to enhance packaging design. In the last few years we have seen a real trend for personalized packaging, with brands looking for new ways to personalize packaging beyond the more obvious name on a label.
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