Last month I shared a story about the first brand whose packaging I couldn’t resist and then asked you to do the same. Your responses were both entertaining and insightful.
As founder and chief creative officer of LITTLE BIG BRANDS (LBB), John Nunziato brings his strategic knowledge of global brand development to every project and works directly with clients on a daily basis, but as a small business owner, he's the IT guy, beer tap fixer and office DJ.
Georgia-Pacific, makers of Brawny paper towels, is recognizing Women's History Month by asking "Who's your Shero?" The campaign asks people to share an inspiring story on social media about a female hero who exhibits strength and resilience with the courage to help others—because there isn't a shortage of sheroes, only a shortage of their stories.
Being the first generation to be brought up in an environment that promotes “instant gratification” through technology, millennials experienced internet, cell phones and digital communication as the norm. By the early '90s, children growing up could communicate, explore and learn like no other generation before them. These memories seem ancient—from a time that seems almost incomprehensible compared to the technology and connectivity we have available now.
From bath soap in an old-style glass milk bottle to snack bars that follow the “essentialist” design principle, Canada has seen a range of products with innovative packaging hit store shelves in recent months. Here, David Luttenberger, global packaging director at Mintel, shares some of his favorites and what makes them so interesting.
Alex Clark Spirits partnered with brand design agency Bulletproof to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark approached Bulletproof with the opportunity to create a truly distinctive brand in the otherwise saturated world of craft and rye whiskeys.
Transparent Container earned the UL Certification and is now an authorized printer for UL Certification Marks. Brand and product teams invest significant effort in earning their UL Certification, and they should work with partners who uphold the same standards.
Every year I look forward to attending the Fancy Food Show. Walking around the show this year, very few packaging designs caught my eye. Quite honestly, this took me by surprise. I saw many missed opportunities that didn’t fully utilize the packaging as a marketing platform, as well as some fundamental design flaws. I began to wonder, have I become more discriminating in evaluating packaging? Or, have more people begun to settle for “good enough?”
LUXE PACK, a tradeshow dedicated to luxury packaging, held its first west coast edition on February 7-8. For its inaugural Los Angeles edition, LUXE PACK joined forces with MakeUp in Los Angeles, the leading stage for the beauty sector in trends and formulation. The fusion proved to be successful, with over 3,900 attendees.
Metsä Board's Better with Less – Design Challenge aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. First prize is 10,000 euro/$12,000, and one student winner will receive a two-month internship at Metsä Board in Shanghai.
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