According to CBX Branding Agency, changes to the iconic brand are the biggest in decades but make sense, given the shifting tastes and preferences of younger consumers. The refreshed look and new flavors are unlikely to trigger a backlash along the lines of Tropicana’s quickly scrapped packaging fail of 2009 or the “New Coke” launch of 1985.
The Ellen MacArthur Foundation announced that the list of leading brands, retailers, and packaging companies working toward using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11 – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz.
Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family owned brand in Britain.
Hazen Paper Company was recognized with an Excellence in Holography award from the International Hologram Manufacturers Association (IHMA) at its annual conference in Barcelona, Spain. The annual awards recognize outstanding achievement in pioneering innovative holographic products or techniques, as well as the best use of holography in commercial applications.
As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see.
Urban Accents has enlivened its core line of bottled spice blends with a bold, contemporary design. An integral piece of the flavor creators’ business, the spice blends are the foundation of Urban Accents.
Doritos Blaze and MTN DEW ICE, two new PepsiCo products that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The ad marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one.
The term “decoration” has long been used for the visual aspect of packaging. But MSLK has found that this arcane expression represents everything wrong with the old way of thinking—that design is merely a façade to spice up the package. If a brand views design as only the exterior of their packaging, they’re likely missing out on the deeper connection design has to a brand. Good design can inform the entire process of production—from the formulation, presentation at retail, through to the essence of the brand.
After many years of entering and judging beer competitions, three friends and former classmates at Cornell Business School in Ithaca, NY noticed one thing: the best, most daring beers in America are being developed by homebrewers. That insight, along with an enduring passion for the craft of beer making, led them to start Barebottle, a brewery devoted to beers inspired by the San Francisco Bay Area.
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