Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? The market is up for grabs; how do brands win? I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20 in Shanghai, China. Attendees ranged from middle to upper-level management within food and beverage companies from various departments such as product development, brand management, marketing, packaging, ingredients and sourcing.
Southern Recipe Small Batch debuts four unique flavors and two new cooking styles in baked pork rinds and tender style pork cracklins. Oven Baked Pork Rinds come in three new flavors: Cilantro Lime, Blackberry Habanero and Smoked Sea Salt. Adding sweet heat to the snack aisle is the new Tender Style Pork Cracklins in Honey Chipotle.
When I started The Biondo Group in the 1960s, the prevailing sentiment was to reject elitism and materialism in favor of conservative consumption. Name brands were pure, and product lines were focused. From a packaging perspective, this meant we had to communicate a level of authenticity and simplicity, which resulted in design taking on a sleeker and more contemporary look. It was easy to make clients like Corning successful when our job was so laser focused and uncomplicated.
Throughout the remainder of 2018, Sun Chemical will celebrate its 200th anniversary. The company has helped transform the printing industry by leading the way as the first to develop UV inks, water-based inks, pigmented flexo inks and flexo inks for polyethylene films. Sun Chemical was also the first to create the four-color wet process inks system in 1906, now commonly known as CMYK printing.
As the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to re-purchase a product when they have a positive emotional response to a package.
Milliken & Company invites IDDBA 18 attendees to bring it! Their packaging challenges, that is. IDDBA 18 (International Dairy Deli Bakery Association) attendees can make an appointment with a materials scientist and marketing specialist to brainstorm solutions to their marketing challenges.
Anthem has been awarded two packaging design Certificates of Excellence in the 2017 American Graphic Design Awards. The competition reflects the expansive ways in which graphic design shapes business and society, products and services, commerce and culture.
Floral Street approached James Cropper 3D Products looking for an alternative to the typical over-packaging used by existing fragrance brands, opting instead for environmentally friendly packaging. The result is a box made entirely from James Cropper 3D Products’ COLOURFORM packaging, which is made from 100 percent renewable natural wood fibers from forests and from James Cropper’s own recycling plant.
API Group will partner with Haney, a specialist in packaging prototyping, on its creative and technical packaging offering. API will be part of Haney's VIA Alliance program, opening new opportunities for the company's consumer packaged goods clients in the U.S.
Over one year ago, when Joshua Ege, Assistant Professor of Visual Communication at Texas A&M University-Commerce, approached Margo Chase, founder, Chase Design Group, to be the first female designer featured in the Viscom Gallery, she told him she would be honored. After an aviation accident took her life in July 2017, the Chase Design Group team continued her legacy by making the exhibit happen.
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