A recent study by Label Insight found that nearly all consumers (94 percent) are more likely to be loyal to a brand that offers full transparency about its products. That means food and beverage manufacturers must deliver with every label and package or risk losing wallet share.
King’s Hawaiian, maker of the Original Hawaiian Sweet Dinner Rolls, has updated its identity and expanded into new products, including a line of barbecue sauces.
The 16th Annual LUXE PACK New York, the U.S. tradeshow dedicated to creative and luxury packaging, saw 3,586 industry professionals and 240 packaging suppliers who specialize in premium packaging elements for the cosmetic, fragrance, wine & spirit, fine food and fashion sectors. The exclusively varied selection of this year’s exhibitors offered a dynamic variety of packaging products and solutions that crossed all creative thresholds. The synergy initiated by the impactful exchanges between today’s premium sector brands and leading manufacturers solidified another successful LUXE PACK New York edition.
There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
International cosmetic brand AHAVA celebrates 30th anniversary with decorated plastic tubes designed with female portraits. A producer of skincare and body products made with Dead Sea minerals, AHAVA selected LAGEENTUBES using the Velox IDS 250 for its collection.
The Independent Cosmetic Manufacturers and Distributors (ICMAD) Association’s annual Cosmetic Innovator of the Year (CITY) Awards enrollment deadline is June 15. ICMAD’s CITY Awards honor industry contributors, product innovation and advertising/marketing concepts within the cosmetic and personal care industry during the past year.
Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.
The annual Graphic Design USA competition is a great opportunity to be recognized by clients, prospects and the community for effective advertising, design and marketing in an area of vital importance, transformation, and growth. We take the big picture when it comes to health and wellness: Traditional medicine, pharmaceuticals and insurance, senior care and aging; healthy lifestyles including fitness and exercise, organic foods and natural products, spirituality and meditation; and public health solutions for communities and societies.
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