Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm, Retail Voodoo, to rebrand and create new product lines beyond jarred honey.
Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain.
Hummus is more popular than ever. In fact, most grocery stores now have a section dedicated to hummus, and for a long time that section was full of brands packaged in round shrink sleeve containers. Ithaca Cold-Crafted hummus was one of those brands until the desire to stand out from the competition led to the decision to switch to square packaging.
Margo Chase got her start creating iconic graphics for some of the world's most celebrated musicians, including Bonnie Raitt, Madonna, Cher and Prince.
Vegan nail polish from LBK Nails now comes in a newly launched uniquely-designed bottle. The hinged custom nail tip on every cap is the exact color of the lacquer in the bottles, allowing customers to see the true color against their skin tone without having to open the bottle and paint their nail.
Today's consumers have an overwhelming number of wine brands to choose from. Among such stiff competition, distinctive packaging and design is essential
For those of us who currently work in the beverage industry, the power of packaging has never been more important; new entrants into the space can literally live or die by it.
Chase Design Group has appointed Peter Hawkins as Art Director for its new office in the UK. Hawkins, a 15-year packaging, branding and corporate communications veteran, will lead the UK office's creative team. Since graduating from Edinburgh College of Art in 2002, Hawkins has helped deliver strategically focused creative for a variety of clients.
What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra, Australia, roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.
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