HLP Klearfold has developed a versatile, protective, creative branding package to meet the fast-evolving needs of the cannabis market — patent-pending Klearfold® Keeper CR is the first of its kind, transparent, fully customizable, child-resistant (CR) package. HLP Klearfold offers the same performance attributes as clear plastic cartons to medical and recreational cannabis products marketers, while exceeding child-resistance and senior-friendly criteria.
Today we are focusing on Material Honesty, outlining what to consider when selecting materials for retail packaging or product packaging. With so many choices, we understand the confusion and the difficulty brands have in selecting the right materials for their brand packaging.
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. "Packaging really has to inspire people. A brand's package is its product, and a brand is defined by the experience that people have with its packaging."
Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.
Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9.
Postage reduced up to 52.8%; address label not required for EnvyPak machinable poly envelope
August 27, 2018
EnvyPak received another new ruling from the United States Postal Service (USPS) that provides lower automation letter rates for a specially-formatted, polypropylene (poly) envelope that now does not require an affixed mailing label, can be sealed with glue applied by lettershops and is fully machine-insertable.
At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.
Skidmore Studio has created the full-service branding and packaging design for newly launched Inspired Organics (iO), an organic food brand now with 180 products in small shops and independent grocers nationwide.
The circular economy is the latest sustainability buzzword that has captured international attention.
So, what exactly is the circular economy, and what does it mean for brands, and product packaging in particular?
ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.
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