Brand Packaging

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A new tea powder that comes in a recyclable aluminum shaker has launched from 10^th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.

Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8  Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.

Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their color cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in "serving the underserved."

Consumer health and safety is of the utmost concern to the cosmetics and personal care industry, and while the reduction and eventual elimination of animal testing and use of alternative testing methods is something all cosmetic and personal care companies are working towards; California’s SB-1249 could ultimately ban cosmetics from being sold in California. 

Thanks to changing norms, new laws and the hard work of talented design and packaging agencies, marijuana is finally moving beyond pot leaves and Woodstock-era hippies and getting a much needed branding makeover.