Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new UK-based lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.
EasyDose transforms the industry-standard 100 oz laundry jug, condensing it to a 23 oz bottle that uses 50% less water, 60% less plastic and is 75% lighter, saving time and space. The product features a new automatic dosing mechanism built right into the flip cap, which means no more drippy, messy pouring of detergent into the cap or guessing how much to use. It automatically doses the right amount with one squeeze, reducing waste and unnecessary spilling.
For Microsoft, the answer rests with closing the gates on the era of Bill Gates, and Steve Ballmer, too; billionaires who popularized hardware with derivative software; who treated taste as a distasteful waste of time and money; who never seemed to care what their archrival, Steve Jobs, said about Microsoft’s lack of culture and absence of original ideas.
The rebranding includes prominently featuring its new sub-brand name “Veggies Made Great” on its packaging and boldly highlights “veggies as the #1 ingredient.”
Soft drink titan Coca-Cola is "closely watching" the market for drinks infused with cannabidiol, or CBD, the chemical in marijuana believed to relieve pain and anxiety.
There’s a global conversation going on about the role of design and design firms in today’s fast-paced, budget-constrained world. Once dominant big brands that rely on long-term R&D and market-testing are being challenged by smaller, innovative brands, that face less red tape and fewer hurdles allowing them to get to market cheaper and faster
Adding Scodix applications to Esko Studio software and its Visualizer module makes it easier for brands and packaging converters to prototype and present digital enhancements without the need to run them on press.
The Fabulous Bistrò is a place in the imagination where the clinking of silverware and cups mix with the scent of roasted coffee, fine hazelnuts and almonds in a whirl of extraordinary fine chocolate which surrounds you and takes you away.
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