Brand Packaging

RSS

Increasing demand for better pet food, improved pet care and need for enhanced pet nutrition are propelling growth in the global pet food packaging market. Rising disposable income mainly among the upper class and middle class communities to afford quality pet food too has proven beneficial for the market’s expansion.

These days, a trip to the grocery store to pick up milk can be a daunting task. Not only are there new spins on traditional cow’s milk —ultra-filtered? grass-fed? — but there are also a dizzying array of alternatives made from soy, rice, coconuts, almonds, cashews, hemp and even peas.

The strategic concept created for Svedka is a little bit Dracula, a little bit Rocky Horror Picture Show and plays with familiar seasonal elements without falling victim to literal interpretations consumers could consider tired and iterative.

Chillio is a startup brand created by three friends who were bored with mainstream adult drinks and set out to find a more interesting product that would challenge the soft drink category.

Charter NEX Films, North America’s leading independent manufacturer of the specialty films used in flexible packaging has partnered with S-OneLP to supply barrier and sealant films into the North American market.  These films can be laminated to polyester or polypropylene print films to develop structures commonly used in flexible packaging.

Harry’s has carved out a niche selling men shaving razors direct to their doors, elbowing in on an industry long dominated by names like Gillette and Schick.

Not a big fan of the Pillsbury Doughboy’s bouncy paunch? You’re not alone, and Big Food is taking note.

Unilever announced last month that it will support a global ban on animal cruelty in the beauty industry. The brand expressed its desire for global change after the state of California announced a ban on the sale of products that undergo animal testing