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pantone

Pantone Announces Living Coral As Color Of The Year For 2019

December 7, 2018

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.


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perFORMing

New Innovative Packaging and Paper Solutions from Mondi

December 3, 2018

Mondi now offers an innovative thermoformable multi-layer packaging material with a natural look and feel that meets customers’ growing demand for sustainable packaging solutions.


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college

Colleges Are Brands (And Packaging Is Everything)

Janil Jean
December 3, 2018

If you think colleges and universities are immune from the pressures of the marketplace, that they invest wisely—that they invest in the furtherance of wisdom itself—a word to the wise: Talk to a recent college applicant. Ask a student at one of the nation’s elite colleges what an acceptance package looks like. Ask him to let you see—ask her to let you review—the materials from Harvard, Yale, Stanford, Princeton, and Penn.


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beer

Trinity Works with Renowned Brewmaster to Launch Highly Anticipated THC-Infused Cannabis Beer

December 3, 2018

Trinity Brand Group paired its long history of building iconic beer and adult lifestyle brands with its expertise in the cannabis industry to help launch the country’s newest THC-infused de-alcoholized beer from CERIA Brewing Company (“CERIA” rhymes with “area”).


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Concept to Consumer

Concept to Consumer

Kristin Joker
November 29, 2018
British coffee, tea and cocoa brand Whittard of Chelsea partnered with illustrator Persephone Coelho to create a nature-inspired design for its new coffee packaging. Here's a behind-the-scenes look at the creative process.
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gimmies

Chobani Launches New Chobani Gimmies for Kids

November 29, 2018

Chobani, the second largest overall yogurt manufacturer in the U.S., announced a major expansion and investment in the kids' yogurt aisle with the launch of Chobani Gimmies, a new line of Greek Yogurt snacks that both parents and kids will love.


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Quad/Graphics Redefines Future of Integrated Marketing with Planned Acquisition of Leading Creative Agency Periscope

November 28, 2018

Quad/Graphics, Inc., a leading marketing solutions provider, today announced that it is redefining the future of integrated marketing with its planned acquisition of Periscope, one of the nation’s top five independent creative agencies by annual revenue. The business combination will create a highly efficient global platform for creating marketing campaigns and programs – from strategy and creative through execution – across all media channels


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axe

New 2D and 3D Holiday Packaging Design is Sustainable

November 27, 2018

AXE’s (LYNX in the UK) parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability.    


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power of why

The Power Of Why

Melinda Davis
November 26, 2018
The commercial world is a choppy sea of complexity, where the clarity and momentum behind new product launches can be easily lost in a fog of doubt, data and process.
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hood

Hood Sour Cream Now Available in New Squeeze Bottle

November 26, 2018

HP Hood, the leading dairy brand in New England, has expanded its Sour Cream portfolio to include a new, easy-to-use squeeze bottle.


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

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    Packaging Trends Shaping 2026: Where Trust Is Won

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