Just as humans have evolved to thrive and survive, so must
brands. With constant changes in consumer culture, taste
and technology, brands that fail to adapt to their new
environment face extinction.
Kar’s Nuts has been providing consumers with a wide variety of snack choices dating back to 1933 when Sue Kar used her tiny home kitchen across the street from Tiger Stadium in Detroit to roast and sell peanuts to Tiger fans. Today, its award-winning Sweet ‘n Salty Mix in the little purple bag is America’s best-selling brand of trail mix.
Dressed in red for the very first time, CHANEL N°5 LIMITED EDITION enhances the exclusive expertise of Verescence (verescence.com) in producing a deep red glass.
Subscription packaging has boomed in 2018, and it’s not just in cosmetics and male grooming products, pet food has also seen a major increase in popularity.
TricorBraun, a global packaging leader, has acquired Pacific Bag, LLC, one of the largest independent U.S. distributors of flexible packaging. The company will combine Pacific Bag with its existing flexibles business, Taipak, to create TricorBraun Flex, a new business unit focused on flexible packaging.
Based on a popular handbook published originally in the Dutch language, Packaging Design Decisions: A Technical Guide, by Roland ten Klooster, Ph.D., Frans Lox, Ph.D., and Ton Schilperoord, Ir. is intended to help package designers and design team members achieve cost-effective and problem-free packages for consumers and distribution.
Mondelez International, maker of Oreo, Ritz, Triscuits and other brands, plans to move its global headquarters from Deerfield to Chicago’s booming Fulton Market neighborhood.
Meet snackbot, the outdoor, self-driving robot bringing enticing snacks and beverages from Hello Goodness, a curated portfolio of better-for-you brands from PepsiCo, to hungry college students.
Pacific Rim flavors, eco-conscious packaging, faux meat snacks and new varieties of hemp-infused products are among the food influences expected to take off in the next year. Whole Food's seasoned trend-spotters thoughtfully compiled this report based on more than 100 years of combined experience in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.
Chase Design Group Modernizes the Brand on a Global Scale
January 7, 2019
Founded in Kyoto, Japan in 1929, Nissha Printing was born as a traditional printing company servicing the Japanese market. Today, it’s a leading global B2B technical company with a diversified business portfolio in new markets and with technologies that go beyond the realm of traditional printing. To signal this evolution, they dropped the word “Printing” from their name and with the goal of modernizing the brand identity system on a global scale, they turned to Chase Design Group.
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