If there was one word that summed up the packaging industry in 2018, it would be disruption. The shift from retail to e-commerce, the innovation of IoT, the expanding cannabis market and the war on plastic are only a few examples.
The luxury candy company Lakrids by Johan Bülow aims to redefine the confectionery category with the availability of its handcrafted licorice and chocolates to American consumers.
After the success of its affordable, flavored vodkas in 2012, Five Wives realized the need to appeal to a premium spirit drinker and turned to Berlin Packaging and its Studio One Eleven design team for answers.
When Oregon-based Naked Winery designed an adventure-ready wine, it needed to ensure its bottles were up to the challenge, too.
February 14, 2019
In the rapidly changing world of 21st century food and beverages, new groups of consumers are emerging as important market segments. This presents opportunities for manufacturers and producers, but catering to their needs often requires innovation.
Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village (smithandvillage.com). The collection includes five boxes of luxury chocolate truffles in different sizes, designed for gifting.
Millennials are continuing to shape the current consumer landscape in today's digital world. According to a recent GlobalWebIndex report, 68 percent of millennials use smartphones to access the internet, and they spend an average of nearly four hours online each day.
While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.
Your packaging may be more important to your company’s success than you know. In addition to attracting consumers’ attention and protecting your products, it also can have a significant impact on your operating costs.
Is it possible that a Doritos bag floated around the Atlantic Ocean for 40 years before washing up at Cape Lookout National Seashore in North Carolina?
RSS
