A new selection of color shifting foils, which enable designers to develop eye-catching brand enhancing packaging, is available from effects specialist, Fresnels Innovations.
Loop, an initiative that links major consumer product brands, retailers and Terracycle, is generating a lot of excitement since its announcement in January at the Davos World Economic Forum.
From a distant roar to a powerful tsunami, the cannabis wave is crashing into mainstream American culture in 2019, leaving exciting and unexplored opportunities in its wake
With more and more states legalizing recreational cannabis, celebrities from Whoopi Goldberg to Martha Stewart championing the cause, and CBD-infused-everything poised to hit mainstream retail across the country, cannabis is quickly emerging as a profitable and enduring industry.
Most brands are trying to find ways to incorporate sustainable initiatives into their businesses, with packaging and printing being a key area of exploration.
New York brand design agency Vault49 has announced the opening of its London studio. The agency will be led by Paul Woodvine, until recently Global Design Director for Global Beverages at PepsiCo.
Keep your tools up to date. Invest in current PMS books, foil stamping color charts, and maintain a complete paper and book cloth library. With the resources close at hand, you can dictate the exact design specifications to vendors rather than relying on vendors to choose for you.
These steps will help you to make a decision whether it’s time to redesign or leave it alone.
April 1, 2019
Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.