Brand Packaging - Articles - Page 62

WD-40 Specialty Line Gets Redesigned for Easy Recognition

September 30, 2020

The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.

Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.

Kristin Joker

September 30, 2020

Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.

Coca-Cola Targets Younger U.S. Voters with Get Out the Vote Campaign

September 28, 2020

Coca-Cola brand Peace Tea is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org., a nonprofit, nonpartisan organization dedicated to increasing voter turnout by offering registration and educational resources.

Magnum Ice Cream Tubs Created with Recycled Polypropylene

September 24, 2020

Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic.

Brand Packaging: Inclusivity

Why the Future of Packaging Hinges on Inclusivity

Creating packaging for the forgotten demographic of elderly and disabled consumers is a golden opportunity for CPG brands.

Brandon Bach

September 21, 2020

While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others.

Pepsi Launches Tailgate-in-a-Box Sweepstakes

August 25, 2020

With social distancing in place this season, fans may be unable to go to their beloved stadium, so Pepsi is paving (literally) a new way for fans to keep this tradition alive and pre-game at home. The brand is bringing an at-home tailgating experience to 20 fans. At nearly $5,000 in value, this customized 16 sq. ft. tailgating box has everything needed for a Homegate experience.

Kellogg's Offers Chance to Create Personalized Cereal Boxes

August 25, 2020

Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website

Brand Packaging: Brand (Re)New

Country Archer Updates Recipe and Branding of Beef Jerky Portfolio

Kristin Joker

May 11, 2020

Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions.

Brand Packaging: Ecommerce

The Ecommerce Tipping Point in Packaging

A range of automated packaging equipment options enables cost-effective, speedy fulfillment even during peak periods.

Del Williams

May 6, 2020

With the rapid growth in eCommerce, online retailers that are already annually fulfilling a significant volume of orders may reach a tipping point where they must eliminate manual aspects of the packing and fulfillment process and transition to higher speed, automated packaging operations.

Brand Packaging: Packaging Design Trends

5 Packaging Design Trends That Will Dominate 2020

Pamela Webber

January 16, 2020

Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.