Brand Packaging - Articles - Page 61

IoPP Announces 2020 AmeriStar Package Award Winners

November 5, 2020

There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.

Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.

Kristen Kazarian

November 4, 2020

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

New Silly Juice Pushes Ahead with Wider Distribution

November 4, 2020

Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon.

Brand Packaging: Pharmaceutical

Men’s Wellness Brand Offers Dose of Humor

A disrupter brand is using packaging and humor to elevate the men’s wellness market.

Kristin Joker

November 1, 2020

For decades, the wellness industry has catered primarily to women. However, the new generation of companies are catering to male wellness demands.

CBD- and THC-Infused Mellow Ice Cream Offers a Therapeutic Sweet Treat

October 29, 2020

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip,

HEINZ Gets Creative for Halloween with Blood Ketchup

October 26, 2020

From ketchup-dipped fries as vampire fangs to hot dog “fingers” dripping in ketchup, fans have used HEINZ Ketchup to add deliciously convincing blood to their Halloween celebrations. Now, ahead of what is sure to be a different kind of Halloween celebration, the brand is debuting HEINZ Tomato Blood Ketchup to contribute to the spooky fun.

Conagra Brands Calls On Employees to Help Create Change with Fundraising Campaign

October 26, 2020

Conagra Brands has launched "United For Change," a new approach to its national employee fundraising campaign. This initiative encourages employees to make personal financial contributions that support essential community programs that provide financial stability, alleviate systemic issues of poverty and advance civil liberties for all Americans.

The Need for Memorable, Personalized & Meaningful Packaging

October 13, 2020

Expanding business practices is difficult when storefronts are closed or you don’t have the overhead to pay for high-level experiences. Nevertheless, you can rework your existing processes and offerings to create a sensory experience without breaking the bank.

Hard Rock Premium Brings Hard Seltzer to Music Fans

Hard Rock Brings Premium Hard Seltzer to Music Fans

October 13, 2020

Hard Rock International is partnering with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year.

Pentawards 2020 Winners Announced

October 6, 2020

The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted live on September 24. Special awards were received from agencies in Greece, Armenia and Russia.