Brand Packaging

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Around the globe, companies are racing to deliver innovative products and services to a youthful target market. Manufacturers and retailers are taking drastic measures to cater to and enable the rising appetite for tech, using it alongside updated packaging formats to mold the shopping model into an end-to-end experience that piques millennials’ interest.

While many brands are striving to create lighter, more environmentally friendly, efficient and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered.

Steve’s Ice Cream, a Dean Foods Company brand, announced new artist-designed packaging and seven new flavors, in preparation for a full brand re-launch.

The full-size, flat wine bottles are made from 100% post-consumer recycled material and were created to advance wine bottles into the 21st century with a more sustainable, efficient, convenient and cost-effective solution.

Just as one size has really never fit all –– one type of marketing or public relations agency can’t fit the needs of all clients either. 

Consumer trends are the driving force behind packaging innovations in the marketplace. As competition becomes more fierce, it is imperative for businesses to stay on top of evolving trends and consumer behavior.

The plate was developed specifically for the wide web flexible packaging printer and is the latest addition to the portfolio of thermal plates designed to perform optimally in the nyloflex^® Xpress thermal processor. 

With so much negative publicity surrounding plastic packaging in the consumer media – much of which is inaccurate or misinformed – RPC Group has put together a series of short videos that aim to give a succinct and balanced response to some of the frequently asked questions on this issue.

Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.

Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.