Brand Packaging - Articles - Page 67

Brand Packaging: Color Management

The Importance of Color in Consumer Packaging

Cost efficient solutions to common color management problems.

April 1, 2019

Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.

Organic CBD Supplement Unveils New Brand Identity

March 25, 2019

UK-based food supplement start-up Sea CBD reveals its brand identity and packaging created by design agency Echo.

MillerCoors Sues AB InBev Over Misleading Claims in Bud Light Super Bowl Spot

March 25, 2019

MillerCoors filed suit against Anheuser-Busch (BUD), the brewer of Bud Light, over the commercials, which it says are "false and misleading." It wants them blocked and its rival to set the record straight.

Creator of Jelly Belly Releases CBD-Infused Jelly Beans

March 25, 2019

The man behind the famous Jelly Belly jelly beans, David Klein, started Spectrum Confections , which is home to 38-flavor gourmet jelly beans that are infused with CBD.

Effects Supplier Fresnels Inc. Launches New Division

March 25, 2019

The new division is based at Fresnels Inc.’s headquarters in Shenzen and has been created to reflect the growing impact of the company’s products, specifically as it looks to introduce added value technologies to lift retail-packaging applications to new levels.

Marshmallow Packaging Gets Americana Makeover

Kristin Joker

March 21, 2019

IB Group sought to refresh the packaging design of its Mega Marshmallows brand to better align with the nostalgia associated with the classic treat.

Cannabis: No One Under 5 Admitted

Tom Newmaster

March 21, 2019

As more and more leading brands like Coca Cola, Molson Coors and Constellation Brands prepare to get in the cannabis game, marketing for this product is ready to break out of its niche and become mainstream.

Does A Clear Mind Make For Better Design

March 18, 2019

Do you read Bill Gates' blog, Gatesnotes? A recent post titled, "Why I'm into mediation," received quite a bit of media attention. In the post, Gates reveals that after years of avoiding meditation, thinking it was, "a woo-woo thing tied somehow to reincarnation", he recently started to practice the mindfulness technique.

Shrink Sleeve Label Design

As companies switch product labels to shrink sleeves as part of their rebranding strategy, it’s important to understand the primary challenge of the shrink sleeve label design process

Marsha Frydrychowski

March 18, 2019

As companies switch product labels to shrink sleeves as part of their rebranding strategy, it's important to understand the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.

The Importance of Footwear Packaging In 2019

Kate Hulley

March 18, 2019

U.K. based JD Sports, a leading retailer and distributor of branded sportswear, recently announced that profits have surged due to the rising athleisure trend of people wearing sportswear and trainers outside of the gym.