When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It’s also one of the most influential, based on the success of its defining legacy beers: Black Butte Porter, Mirror Pond Pale Ale, and Fresh Squeezed IPA, along with its seasonal and limited release offerings and small batch barrel-aged experimental brews. Fish’s entrepreneurial spirit and contrarian nature drove constant innovation that fueled growth and paved the way for the craft beer revolution.
Brand strategy firm, Retail Voodoo, is expanding its team, naming Kelly Frazier as Director of Creative Strategy, a new position. She will focus on uncovering new opportunities for client growth in the food and beverage categories.
On February 12th, 2019, MULTIVAC was presented with the prestigious 2019 Supplier of the Year award by the North American Meat Institute (NAMI). The award was given at the Annual Awards Ceremony and Luncheon during the 2019 International Production and Processing Expo (IPPE) at the Georgia World Congress Center in Atlanta, Georgia.
Shou Quan Zhai, founded in 1760 and one of the oldest food companies in China, is expanding into the beverage market with a new line of ready-to-drink products. The ginger tea and plum juice drinks are the first non-dairy beverages in China available in lightweight flexible packages from Ecolean.
In another industry leading sustainability initiative, Aptar Beauty + Home has created a solution that integrates color matching into closures that are produced of 100% Post-Consumer Recycled (PCR) material.
Like any good design, packaging tells a story. It communicates what a product is, who it's for, and it helps to communicate a brand's value proposition.
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