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Magari's Unisex Skin Care Line Reflects Premium Design

Magari's Unisex Skin Care Line Reflects Premium Design

January 20, 2021

Magari's line of unisex products is formulated by fusing the best of technology and nature. First developed for friends and family by Montgomery Nicholas, a fitness entrepreneur turned passionate student of skin care science and ingredients, Magari is now available globally.


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Kraft Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

Kraft Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

January 14, 2021

Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.


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Announcing the Winners of WorldStar Packaging Awards 2021

Announcing the Winners of WorldStar Packaging Awards 2021

January 12, 2021

Though the WPO (World Packaging Organisation) turned to virtual judging for WorldStar 21 with two rounds of judging taking place, WPO members, representing 34 countries from all around the world, spent hours going through 345 submissions before meeting via the Zoom platform for final deliberations to choose the 194 winners of WorldStar Packaging Awards 2021.


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Brand Packaging: Sustainability

How Sustainability Can Amplify Marketing Resiliency for CPGs

Marissa Ferrara
January 11, 2021
Fulfilling short-term needs while maintaining long-term priorities has been an ongoing challenge for organizations since the onset of the pandemic. The global response to COVID-19 has slowed the day-to-day operations of many companies but amplified the progression of transformations that were already brewing before the outbreak.
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Sidewalk Side Spirits Launches Gambino's King Cake Rum Cream

Sidewalk Side Spirits Launches Gambino's King Cake Rum Cream

January 8, 2021

New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Just in time for Mardi Gras, they have launched their first product: Gambino's King Cake Rum Cream.


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Brand Packaging: Custom Kits

Why Customizable E-commerce Kits Make the Ultimate Unboxing Brand Experience

Corey S. Gustafson
January 7, 2021
Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.
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Budweiser Zero Launches Team Zero Campaign to support Consumers Through Dry January

Budweiser Zero Launches Team Zero Campaign to Support Consumers Through Dry January

January 4, 2021
Budweiser’s first zero-alcohol brew is launching the campaign with a group of coaches and athletes from the U.S., U.K. and Canada to keep each other motivated and encourage consumers along their Dry January journey.
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Why CPG’s Run Will Continue Into 2021

Why CPGs' Good Run Will Continue Into 2021

December 30, 2020

The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.


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Pringles Highlights Stackability Amid Bright Colors for New Packaging Design

Pringles Highlights Stackability Amid Bright Colors for New Packaging Design

December 30, 2020

For the first time in 20 years, Pringles has updated its unmistakable can with a fresh, new look that features bold hues and a clean design, highlighting the snack's flavors and stackable shape.


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Cocoyo Yogurt Stands Out with New Colorful Labels

COCOYO Yogurt Stands Out with New Colorful Labels

December 24, 2020

GT's COCOYO, from the maker of the Kombucha brand, GT's Living Foods, debuted refreshed labels with a brighter and bolder look to the stark white yogurt aisle. 


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