Brand Packaging - Articles - Page 56

Brand Packaging: Sustainability

Fashion and Beauty Packaging Looks Best with Sustainability Messaging

Communicating eco-credentials in fashion and beauty packaging make the brand more appealing to consumers

March 18, 2021

Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.

Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.

Kristen Kazarian

March 17, 2021

The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.

Brand Packaging: Branding

What Does Your Brand Convey Through Its Packaging?

Done the right way, packaging can showcase a brand’s personality

Kristen Kazarian

March 12, 2021

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.