Brand Packaging - Articles - Page 54

Coca-Cola Introduces Summer Packaging

May 17, 2021

Each bottle features a poem about summer moments to engage with consumers.

Brand Packaging: Plant-Based Packaging

Plant-Based Is the New Buzzword in Food Packaging

How to maximize your plant-based foods products in branding, packaging and marketing.

Jenn David Connolly

May 13, 2021

With more people turning to food for health and wellness, it’s no surprise that plant-based foods are becoming increasingly in demand.

Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.

May 12, 2021

With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?

Editor’s Note

Summer Suncare Line Up

An effective product line design makes this brand shine.

Kristin Joker

May 7, 2021

Spring in Michigan can be freezing one day and sweltering the next. If you're lucky enough to be in Michigan throughout March and April, there is a good chance you will need both gloves and sunscreen. Having the fairest skin of all, I have officially begun sorting through the sunscreen bin.

What the Future Holds for Packaging

William J. Madl

May 5, 2021

The future of packaging is in these five areas and trends.

How to Choose the Right Packaging for Your Business

Miriam Brafman

April 30, 2021

This two-step process breaks down the options to create a packaging that stands out and creates an enjoyable experience with consumers.

Oscar Mayer Rebrands Entire Product Line

April 28, 2021

Oscar Mayer is unveiling a new look, packaging and creative platform called “Keep It Oscar”—built to unite the brand’s entire portfolio of products and bring the iconic American brand into a fresh, modern era.