Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.
FoodStory Brands worked with Chicago-based agency, Mackey Creative, on packaging design for the launch of Cocktail Artist—a new line of 15 mixologist-inspired craft cocktail mixes and bar ingredients. Each mixologist image was transformed into a Warhol-inspired digital painting for the bottle design.
Today's consumers want more information at their fingertips. They want to know if the milk in their chocolate bar is organic or if the fruit juice they're about to purchase contains allergens. Meanwhile, brands face much higher levels of scrutiny regarding traceability and their supply chain, knowing that any slip-ups will not go unnoticed for long in the age of social media and the 24-hour news cycle.
HALLU, from The Village Company, has introduced four new collections at Walmart: Unicorn, Mermaid, Fairy and Gnome. Each with its own custom-designed jars and bottles, offering statement pieces for the vanity.
ADF&PCD New York, a dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design community, returns September 5-6, 2018. The event will include new networking opportunities, access to an additional conference plus a sizable expansion of the event’s networking hall floor. The ADF&PCD Innovation Awards also return for 2018, to promote the innovation and creativity taking place within the industry.
As a specialist in food packaging design, I frequently get questions regarding labeling and compliance. Country of Origin Labeling (COOL) is a requirement of U.S. Customs and Border Protection (CBP) that can be particularly confusing, especially when you have different components coming from different countries.
New Color-Logic technologies by Wallace Carlson produce metallic and dimensional effects on the paper and paperboard used in the company's print and packaging applications. The metallic features incorporated into printing and packaging designs come to life on Wallace Carlson’s Komori press during production. This style of ‘foiling’ is an inline capability that eliminates the hassle and expense of traditional metallic foils and foil-stamping techniques.
IoT (internet of things) technology is changing the retail shopping experience. Amazon Go allows consumers to walk out the door with merchandise, unhindered by the age-old checkout process we've come to accept.
Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.