Whirlybird Granola has launched a 2-oz. pouch for busy on-the-go consumers. Included is a collapsible spoon that invites consumers to use the package as a bowl.
The winner of the international packaging design competition, Better with Less – Design Challenge has been announced along with three honorary mentions and a student winner. Organized by Metsä Board, the competition was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.
The Glass Packaging Institute is now accepting submissions for the 2018 Clear Choice Awards. This is the only awards program for North America that recognizes the contribution glass packaging makes to the image and success of everyday products.
Dior’s latest compact featuring its celebrated quilted motif just hit the market. Texen Industries has produced this iconic pack with new technical and aesthetic specificities. In a limited-edition version, it displays a refined look, which is a collaboration between the House of Dior and Texen Industries.
When it comes to luxury packaging, we often see brands that have over-complicated their packaging in an effort to convey their unique selling points at the detriment of the prestigious positioning of their brand. In the luxury realm, there is less of a need to communicate the selling points and proposition of the product because more often than not it isn’t the source of competitive advantage for the company. Typically the competitive advantage is in the brand equity they hold and the connotations surrounding that brand.
Shiseido joins SPICE, the Sustainable Packaging Initiative for Cosmetics, co-founded by L'Oréal and environmental consulting firm Quantis. SPICE aims to guide sustainable packaging policy, drive packaging innovation and improve communication in beauty & personal care industry.
Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.
ButterflyCannon has created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders. MBody is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather than the fitness fanatics.
Flexographic Technical Association’s (FTA) Forum & INFOFLEX 2018, themed Bringing It All Together, did just that at the May 6-9 events. More than 1,700 attendees gathered in Indianapolis for an educational, networking-driven opportunity where the latest industry updates and state-of-the-art technologies were unveiled as new ideas sparked to life, cultivating the next package printing and converting industry trends.
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