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Home » Topics » Brand Packaging

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News - Rebranded

When It Comes to Current Events, Consider Staying Silent

The best brand strategy may be to not say anything at all.
Laura Zielinski
Laura Zielinski
June 30, 2016

Recent consumer research shows brands should proceed with caution when entering the political debate on the EU Referendum or presidential race in the U.S. 


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Califia Farms

Plant-based Beverages: from Milk Substitute to Lifestyle Product

June 29, 2016

Non-dairy drinks of plant origin are the new stars of the beverage industry, and often, their packaging is point of consideration for consumers.


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Patriotic brands

America's Most Patriotic Brands as Chosen by Consumers

Brand Keys survey results released just in time for Fourth of July.
June 29, 2016
A new Brand Keys survey of iconic American brands has revealed the brands consumers consider the most patriotic.
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datalase

DataLase Named Innovator of the Year at Innovation Excellence Awards

June 28, 2016
Forty-nine companies from the paper, ink, printing, publishing, advertising, marketing, copyright licensing and packaging sectors entered The Stationers' Company awards.
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News - Rebranded

Midnight Oil Agrees to Acquisition by Imagine! Family of Companies

June 28, 2016

The award-winning marketing agency welcomes the Imagine! design, production, and fulfillment capabilities.


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David Nicholson whiskey

David Nicholson Whiskey Launches New Variant and Updates Packaging

June 28, 2016

The brand wanted its packaging identity to match the quality of the spirits inside.


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Flexible packaging trends

Flexible Packaging Stays in Tune with Changing Consumer Behavior, Lifestyles

Markus Hoedebeck
June 27, 2016

Rapidly changing lifestyles and demographics are altering U.S. consumer behavior, eating patterns, new product development and, inevitably, the design of consumer packaging. 


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FOG closure

Easy and Intuitive Opening for Seniors

June 27, 2016

The closure can be opened in about a third of the time and with 70 percent less physical effort.


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Pick Your Pepper packaging

Dr Pepper Invites Consumers to Celebrate Self-Expression with New Limited Edition "Pick Your Pepper" Custom Labels

June 27, 2016

The hundreds of new, limited-edition, custom-printed Dr Pepper 20-ounce bottles mark the first time the brand has shifted from the traditional trademark labeling.


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ASGandDN

ASG-SPARK! Acquires Design North for Strategic Design

June 24, 2016

Solutions-driven brand management and branding agency ASG-SPARK! has acquired branding and packaging design firm Design North.


Read More
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