Brand Packaging

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The new visual identity moves the craft drinks company from niche to established brand.

The baby product category can be visually overwhelming. Here are what some brands are doing to stand out.

Is your brand using dopamine to its advantage?

The competition features three submission categories: General, Innovation, and Eco.

Labelexpo Americas 2016 will be offering print industry professionals a choice of four expert-led educational sessions. 

This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.

It's important to market the convenience-enhancing attributes of stand-up pouches with closures at the point of purchase.

The limited-edition packaging design conveys the new usage of the product and appeals to a wider audience through playful design details and evocative copy.

Emotion determines which brand people buy, even with products like mouthwash and diapers.

Each expression celebrates a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843.