Brand Packaging

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The organic brand, whose name means "leaf," prioritized packaging that would match its ethos.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator. These cream-of-the-crop men and women inspire and educate us all with their strategies and stories, and we delight in helping you get to know your peers on a more personal level as we honor them and their work.

The new closure allows a one-handed grab/open/pour motion for maximum efficiency behind the bar.

Customers aren’t just buying a product; they are buying into a way of life. Harness their view of the world to create a packaging strategy that resonates with them.

The salad dressing aisle has remained relatively unchanged for the past few decades. Sure, new flavors of salad dressing have been added to staples like Ranch and Italian, but the packaging has remained the same.

In 2006, Shazi Visram founded the Happy Family group with the launch of Happy Baby, a company focused on providing parents with healthy, organic baby food for their children.

Krispy Kreme recently celebrated National Superhero Day (April 28) with special comic-inspired packaging by advertising agency Baldwin&.

Wish-Bone has introduced two new dressing lines that offer consumers premium ingredients and flavor combinations: EVOO and Ristorante Italiano.