Brand Packaging - Articles - Page 175

Flexible Product Delivery Systems Designed from Customer Feedback

The five packaigng options show customers the brand can help them work the way they want to.

June 6, 2016

For 60 years, WD-40 Company has created product options to help trade professionals and heavy DIYers accomplish the tasks they need to in the way they want.

Oasis NutriSolution Hydra+ Caters to People with Special Food Requirements

Special-purpose food in carton packs designed for people with difficulty swallowing.

June 3, 2016

Oasis NutriSolution product range is for people who have special requirements for their food in terms of formulation and handling

Innovations in Labeling: HP Takes First Step Toward Digital Combination Printing

June 3, 2016

HP says they are changing the rules of digital label printing again, demonstrating its vision for a fully integrated, single-pass digital combination print process for the labels market.

Former PepsiCo CEO Passes Away, Leaves Brand Transformed

Roger Enrico died Wednesday at age 71.

June 3, 2016

Under Enrico's leadership, Pepsi was able to challenge Coke during the height of the cola war years through creativity and marketing prowess.

Redesigning with a Purpose in Mind

BRANDPACKAGING practices what it preaches and updates it look, with points to remember for your own redesign.

Laura Zielinski

June 3, 2016

We’re so constantly bombarded with stimuli that our brains are built to weed out all but the most urgent of incoming material. So for the first issue in our third decade of publishing, we decided to shake things up: Our brand mark’s design, while attractive, hasn’t matched our messaging, and it was time to set that straight.

For a Successful Brand, Communicate Openly with Customers

For cookie brand Michel et Augustin, every package tells a story.

Laura Zielinski

June 3, 2016

Have I got a story for you. Or rather, Michel et Augustin’s packaging does. Job postings, requests for spaces to rent, rooftop selfies, open house hours and announcements for pastry certification classes in Paris are all shared on the packages of the gourmet pastry brand ran by two childhood friends.

Why Brands Should Follow the Unboxing Trend

Unboxing videos have become a legitimate way to gain customers' interest and trust.

Laura Zielinski

June 3, 2016

Don’t let Pandora’s unsuccessful mythological version cloud your idea of unboxing: This newer, worthwhile trend lets brands develop a personality, is welcomed by millennials, and helps consumers overcome trust issues toward a product or corporation.

Innovative Beverage Can Creates New Category

The can's features make a café-style foam possible for lattes.

June 3, 2016

“America Deserves Better Coffee” is the philosophy under which La Colombe Coffee Roasters and its 14 cafés operate.

New Beverage Line Launches with Bubbly Design

Fizzy bubbles and stylized fruit illustrations appear on the cans.

June 3, 2016

Aquafina has announced a new line of flavored sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option.