Brand Packaging - Articles - Page 190

Twelve Moments of Truth for Packaging

Kaylor Hildenbrand

February 5, 2016

Strategically looking to improve your brand's reception and bottom line? Start with these packaging touchpoints.

Independent Carton Group Recognizes Success of Members

Group highlights accomplishments of 19 independent folding carton manufacturers

February 4, 2016

The Independent Carton Group (ICG), an association of 19 independently owned and operated folding carton manufacturers, is pleased to once again highlight its members’ most notable accomplishments over the past year.

Sealing the Deal: From Private Brand to National with Velcro Companies

February 4, 2016

Paragon Pet Products is a Holland-based manufacturer of natural, premium dog chews.

Licensed Packaging Is All the Rage

Laura Zielinski

February 3, 2016

Be strategic when using licensed packaging — and especially if it is regarding a current trend.

Licensed Packaging: Tap into Consumer Emotions

Accentuating the Human Aspects of the Brand

Ted Mininni

February 3, 2016

To create successful authorized packaging, accentuate the human aspects of the brand.

Tap Packaging Solutions Wins Six Awards for High-End Custom Brand Packaging Designs

February 3, 2016

The 110-year-old, employee-owned company is honored to announce it recently received awards for folding carton designs.

Trinity Brand Celebrates 10th Anniversary with New Brand Promise, Expanded Services, & Refreshed Website

February 1, 2016

Trinity has launched a new brand promise – “Potential Realized” – as a north star for the next generation of client work and service.

Martell Cordon Bleu Redesigned to Celebrate 300-Year Anniversary

February 1, 2016

London agency Nude Brand Creation was briefed to update the packaging with a design that reflects the luxury nature of the product and maintains the existing strengths of the current pack.

Olmeca Tequila ‘Switches on the Night’ with New Nicky Romero Limited-Edition Packaging

February 1, 2016

In its latest campaign, Olmeca has partnered with celebrated DJ and music producer Nicky Romero, and Bulletproof was tasked with creating limited edition secondary packaging for the South African market.