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Home » Topics » Brand Packaging

Brand Packaging
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Packaging Has Big Shoulders: The Weight it Carries for Brands

Packaging Has Big Shoulders: The Weight it Carries for Brands

Riccardo Vellani
July 5, 2015

Strategically create the structure and design carrying your brand at shelf.


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big red soda

Big Red Soda Introduces Terminator Genisys-themed Cans

July 4, 2015

The aluminum limited-edition cans feature main characters from the movie.


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driven racing oil

New Bottle for Driven Racing Oil Fires on All Cylinders

July 4, 2015

The custom structure gives the brand an immediately identifiable non-verbal cue for consumers.


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Leveraging Today's Purchase Drivers on Product Packaging

Leveraging Today's Purchase Drivers on Product Packaging

Ted Mininni
July 3, 2015

Seamless integration of emotional cues, product and packaging is what motivates consumers now.


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Custom Labels Let Local Company Compete with National Style

Custom Labels Let Local Company Compete with National Style

July 2, 2015

The digitally printed labels save the brand time and money while growing the business.


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ConsumerInsight.jpg

Opinions, Opinions - July 2015

July 2, 2015

This month in Consumer Insight, we look at consumers' love for off- and online reviews.


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Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design

July 1, 2015

The award honors the best self-service, digital signage and mobile technology deployments across all vertical market segments.


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Change Your Perspective on Packaging Products

Laura Zielinski
Laura Zielinski
July 1, 2015

Brand strategy should mimic a consumer's product approach; the Design Gallery is open for submissions.


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Thinking like a Consumer from the "Outside-In" for New Product Success

Thinking like a Consumer from the "Outside-In" for New Product Success

Scott Young
July 1, 2015

Link insights and breakthrough packaging to drive new product success.


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Ginger Beer 900.jpg

Cock’n Bull Ginger Beer Adds Resealability to Packaging

The Cap Can adds a larger package size to Cock’n Bull’s lineup.
June 30, 2015
The brand’s expansion into Rexam aluminum cans lets consumers close the 24oz cans to enjoy later.
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