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Home » Topics » Brand Packaging

Brand Packaging
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say no to SPEC

The Four Letter Word Ruining the Industry

Crystal Bennett Pamela Long
September 4, 2015

Brands and agencies: Say no to SPEC work. It won't get you far.


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rejuva

Fashion-focused Design for Rejuva Updates Category

September 4, 2015

The agency used a wedding photography trend for standout packaging.


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Packaging Visuals: Decoded by Consumers 60,000x Faster than Verbal Messaging

Packaging Visuals: Decoded by Consumers 60,000x Faster than Verbal Messaging

Ted Mininni
September 3, 2015

Visuals are decoded faster than verbal brand communication.


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tricor braun

TricorBraun Designs Dramatic Packaging for Billy Jealousy

September 2, 2015

The brand sought a new look to reach a younger segment of fans.


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lacatrina

Wine Brand La Catrina Goes Up Against the Best with HP and ILS

September 2, 2015

The new brand targets a young, urban market with its six-pack of designs.


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EditorsNote.jpg

The Best Brand Strategy for Success is Authenticity

Laura Zielinski
Laura Zielinski
September 1, 2015

Acting is hard, so if you are a brand — don't.


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Using Brand Identity to Create Great Package Designs

Using Brand Identity to Create Great Package Designs

Laura Zielinski
Laura Zielinski
September 1, 2015

Authentic design and meaningful messaging is the most successful brand strategy.


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Chateau De Pampelonne

Château De Pampelonne Receives Brand Redesign

August 31, 2015

The final design carefully reworked and modernized every single element.


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Coke

Crown Helps Brands Celebrate Singapore's 50th Birthday

August 31, 2015

Crown partnered with Heineken and Coca-Cola to release new, limited edition design cans that celebrate the festivity of the national jubilee. 


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News.jpg

Sonoco Recognizes Supplier Sustainability Award Recipients

August 31, 2015

The global provider of a variety of consumer packaging, industrial products, protective packaging, and display and packaging services announces its award recipients.


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    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

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    Packaging Trends Shaping 2026: Where Trust Is Won

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