Brand Packaging

RSS

This is what even "basic" categories should learn from high-end brands.

The brand needed packaging so attractive it would capture customer attention for the new product.

The brand has refreshed its look and introduced new flavors.

A desireable brand's siren call comes from emotional connections that bring benefits to the company and consumers.

Iggesund Paperboard challenged the world’s designers to create better and more sustainable consumer packaging. The result was almost 200 design proposals.

Here's everything you need to know about entering the Design Gallery, winning one or more of the five People's Choice trophies and one Editor's Award, and seeing your brand's package in print.

The company received the award for its Highcon Euclid digital finishing technology. 

Ever since the Jack Black brand was launched, the company has focused on packaging as an important visual branding tool to reach male customers.

The packaging redesign's new label was designed to be modern and edgy