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Home » Topics » Brand Packaging

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EditorsNote.jpg

Change Your Perspective on Packaging Products

Laura Zielinski
Laura Zielinski
July 1, 2015

Brand strategy should mimic a consumer's product approach; the Design Gallery is open for submissions.


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Thinking like a Consumer from the "Outside-In" for New Product Success

Thinking like a Consumer from the "Outside-In" for New Product Success

Scott Young
July 1, 2015

Link insights and breakthrough packaging to drive new product success.


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Cock’n Bull Ginger Beer Adds Resealability to Packaging

The Cap Can adds a larger package size to Cock’n Bull’s lineup.
June 30, 2015
The brand’s expansion into Rexam aluminum cans lets consumers close the 24oz cans to enjoy later.
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Tic Tac Mixers 900.jpg

New Tic Tac Mixers Introduced in Minimalistic-Style Packaging

The design echoes that of the original Tic Tacs
June 26, 2015
The sub-brand offers first-of-its-kind, dual-flavored pills for a unique flavor changing experience.
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Pure Dairy and COLES Score with IML Packaging

June 25, 2015

The feta cheese stands out in supermarkets with labels using a brand-new lacquer option.


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Nielsen Extends Marketing Effectiveness Expertise to Package Design

The tool is designed to help marketers significantly improve the in-market effectiveness of package design.
June 25, 2015

With this expanded offering, brand marketers and designers can more reliably and consistently launch more effective package designs for new products or re-launched brands.


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Numi Organic Tea Announces New Gift Packaging

The tea, in an array of flavors, comes stylishly packaged.
June 24, 2015
Numi’s gift packages are designed to delight connoisseurs and novice-tea drinkers alike.
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Anthem Wins Gold Pac Award for New Rampage Package Design

June 23, 2015

The firm stretches the well-known fashion brand into a new hair appliance category.


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New Focus Groups Give Insights into Women’s Preferences for Haircare Packaging

June 23, 2015

TricorBraun continues its commitment to consumer focus groups with a series of groups exploring female consumers’ preferences for hair care product packaging, both for in-home use and in smaller sizes for travel. 


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Crown Joins Barbasol in Commemorating New Jurassic World Film

The limited-edition cans have won an Award of Excellence Award from the International Metal Decorators Association.
June 22, 2015
It’s been 22 years since the iconic Barbasol Shaving Cream can appeared in the original Jurassic Park film.
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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

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    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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